In the latest "what the hell were they thinking" edition of MFFI, the boys trace the history of advertising and then call out the worst marketing blunders of all time.
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In this episode:
- Early advertisements
- The evolution of logos
- Sign boards, trademarks, and town criers
- The rise of the printing press
- Trade cards, print ads, newspapers, and trade publications
- The origin of false advertising
- The father of modern advertising, Thomas J Barratt
- Pears Soap
- Brand curation and positive associations
- N.W. Ayer and Son, the first American advertising agency
- Diamond rings are vile
- Sex sells
- Helen Lansdowne and the Woodbury Soap Company
- "A skin you love to touch"
- Richard Nixon and the Public Health Cigarette Smoking Act of 1970
- The FTC and advertising regulations
- Kendall Jenner's Pepsi debacle
- Dove (doh) soap
- Bloomingdales spikes the eggnog
- Sprite sucks
- H&M & WTF
- Peloton cycles into infamy
- Hyundai commits public-relations sepukku
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