Marketing Boomsplode: Ads that Crashed and Burned

In the latest "what the hell were they thinking" edition of MFFI, the boys trace the history of advertising and then call out the worst marketing blunders of all time. 

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In this episode: 

• Early advertisements
• The evolution of logos
• Sign boards, trademarks, and town criers
• The rise of the printing press
• Trade cards, print ads, newspapers, and trade publications
• The origin of false advertising
• The father of modern advertising, Thomas J Barratt
• Pears Soap
• Brand curation and positive associations
• N.W. Ayer and Son, the first American advertising agency
• Diamond rings are vile
• Sex sells
• Helen Lansdowne and the Woodbury Soap Company
• "A skin you love to touch"
• Richard Nixon and the Public Health Cigarette Smoking Act of 1970
• The FTC and advertising regulations
• Kendall Jenner's Pepsi debacle
• Dove (doh) soap
• Bloomingdales spikes the eggnog
• Sprite sucks
• H&M & WTF
• Peloton cycles into infamy
• Hyundai commits public-relations sepukku 

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Episode Transcript

 

~ KNOWLEDGE IS POWER, AND SLEEP IS OVERRATED ~